Media messages and public health : a decisions approach to content analysis
Jordan, A B
Media messages and public health : a decisions approach to content analysis - New York; London Routledge 2009 - Communication series .
This book provides an introduction to using content analysis to study messages and behaviours related to public health. Topics include: defining and measuring key content variables, sampling and content analysis, reliability, research ethics. The challenges faced by content analysis researchers are illustrated through a range of case studies that exemplify how to link research and practice.
0805860258 9780805860252
Media messages and public health : a decisions approach to content analysis - New York; London Routledge 2009 - Communication series .
This book provides an introduction to using content analysis to study messages and behaviours related to public health. Topics include: defining and measuring key content variables, sampling and content analysis, reliability, research ethics. The challenges faced by content analysis researchers are illustrated through a range of case studies that exemplify how to link research and practice.
0805860258 9780805860252