Exploring corporate strategy : text and cases
Johnson, Gerry
Exploring corporate strategy : text and cases - 8th ed. - Harlow FT Prentice Hall 2008 - xxxvi, 878 p. : col. ill. ; 27 cm.
Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. This textbook comes with a DVD shelved at Library Office DVD 14242. Includes bibliographical references and index.
978027371192"
BUSINESS PLANNING
STRATEGIC PLANNING
Exploring corporate strategy : text and cases - 8th ed. - Harlow FT Prentice Hall 2008 - xxxvi, 878 p. : col. ill. ; 27 cm.
Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. This textbook comes with a DVD shelved at Library Office DVD 14242. Includes bibliographical references and index.
978027371192"
BUSINESS PLANNING
STRATEGIC PLANNING