Inside the Nudge Unit : how small changes can make a big difference
Halpern, David
Inside the Nudge Unit : how small changes can make a big difference - London WH Allen 2016 - 383 p. : ill. ; 20 cm.
Originally published: 2015.
Includes bibliographical references and index. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
9780753556559
BEHAVIOUR
CHANGE MANAGEMENT
DECISION MAKING
PSYCHOLOGY
Inside the Nudge Unit : how small changes can make a big difference - London WH Allen 2016 - 383 p. : ill. ; 20 cm.
Originally published: 2015.
Includes bibliographical references and index. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
9780753556559
BEHAVIOUR
CHANGE MANAGEMENT
DECISION MAKING
PSYCHOLOGY