Social marketing in the 21st century / (Record no. 10341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00993cam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070608n2010 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412916348 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 141291633X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a42192 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | HF 800. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andreasen, A.R |
| 245 1# - TITLE STATEMENT | |
| Title | Social marketing in the 21st century / |
| Statement of responsibility, etc. | Alan R. Andreasen |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264p |
| 340 ## - PHYSICAL MEDIUM | |
| Material base and configuration | Book |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Emphasizes broad social change: reposition social marketing as an approach to social change that reaches both upstreat and downstream. Reviews social marketing concepts and tools: different strands of scholarship are used including the evolution of social problems, the science of framing, the process of social change, and social marketing history. Presents frameworks for influencing behavior. Three simple frameworks are provided "stages of change" the "BCOS model", and "competitiion" |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing |
| 9 (RLIN) | 13566 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Behaviour change |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social change |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not Suppress in OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | South London and Maudsley Trust Library | South London and Maudsley Trust Library | Shelves | 08/06/2007 | 2 | HF 800 AND | R16201A0069 | 27/03/2015 | 26/07/2010 | 1 | 27/03/2015 | Book |