The Management and Marketing of Services (Record no. 63972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | CN70110 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120401t1999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750635943 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | HF 5415 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mudie, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | The Management and Marketing of Services |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 1999 |
| 500 ## - GENERAL NOTE | |
| General note | Monograph |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PUBLIC SECTOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cottam, Angela |
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