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Questionnaire design : how to plan, structure and write survey material for effective market research

By: Series: Market research in practice seriesPublication details: London : Kogan Page, 2008.Edition: 2nd edDescription: xi, 305 p. : ill. ; 24 cmISBN:
  • 9780749450281 (pbk.) :
  • 0749450282 (pbk.) :
Subject(s): NLM classification:
  • WX 20.
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Formerly CIP.

Includes bibliographical references (p. [286]-293) and index.

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