The art of innovation : lessons in creativity from IDEO, America's leading design firm

By:

Kelley, T

Contributor(s):

Littman, J

Publication details: Profile Books 2001ISBN:

186197583X

Subject(s):

Summary: This book is a guide to managing creativity in a business environment. It explains the strategies that companies and individuals can use to encourage creativity, such as prototyping, seeing through the customer's eyes, and creating environments that enable group creativity.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	CEME Library (NELFT) Shelves	WX212.5 (Browse shelf(Opens below))	Available		NE10759

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This book is a guide to managing creativity in a business environment. It explains the strategies that companies and individuals can use to encourage creativity, such as prototyping, seeing through the customer's eyes, and creating environments that enable group creativity.

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