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Responsive healthcare : Marketing for a public service

By:

Sheaff, Rod

Series: Health Services ManagementPublication details: Buckingham : Open University Press, 2002Description: 256p., 222 x 152mm, References, index, paperbackISBN:

0335199666

Subject(s):

DDC classification:

658.83

NLM classification:

HF 800.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	Croydon Health Services Library Shelves	HF 5415 (Browse shelf(Opens below))	Available		CR0000009417
Book	Stenhouse Library Shelves	WX 85 (Browse shelf(Opens below))	Available		P06231

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Previous	HF 5385 PEL The psychology of executive coaching : theory and application	HF 5385 ROG Coaching skills :	HF 5415 Services marketing : integrating customer focus across the firm	HF 5415 Responsive healthcare : Marketing for a public service	HF 5547 The Definitive Personal Assistant and Secretarial Handbook A best practice guide for all secretaries, PAs, office managers and executive assistants	HF 5549 Managing the poor performer, revd edn., by Valerie Stewart and Andrew Stewart	HF 5549 Essential delegation skills, by Carla L. Brown	Next

Comprehensive coverage of all main aspects of marketing is featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning.

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