TY  - BOOK
AU  - Andreasen,A.R
TI  - Social marketing in the 21st century
SN  - 1412916348
KW  - Social marketing
KW  - Behaviour change
KW  - Social change
N2  - Emphasizes broad social change: reposition social marketing as an approach to social change that reaches both upstreat and downstream.  Reviews social marketing concepts and tools: different strands of scholarship are used including the evolution of social problems, the science of framing, the process of social change, and social marketing history.  Presents frameworks for influencing behavior.  Three simple frameworks are provided "stages of change" the "BCOS model", and "competitiion"
ER  -