TY  - BOOK
AU  - Goldstein,NJ
AU  - Martin,SJ
AU  - Cialdini,RB
TI  - Yes!:  50 secrets from the science of persuasion
SN  - 9781846680168
PY  - 2007///
CY  - London
PB  -  Profile Books
KW  - Communication
KW  - Marketing
KW  - Management
ER  -