TY  - BOOK
AU  - Jordan, A B
TI  - Media messages and public health : a decisions approach to content analysis
T2  - Communication series
SN  - 0805860258
PY  - 2009///
CY  - New York; London
PB  - Routledge
N2  - This book provides an introduction to using content analysis to study messages and behaviours related to public health. Topics include: defining and measuring key content variables, sampling and content analysis, reliability, research ethics. The challenges faced by content analysis researchers are illustrated through a range of case studies that exemplify how to link research and practice
ER  -