TY  - BOOK
AU  - Mudie, Peter
AU  - Cottam, Angela
TI  - The Management and Marketing of Services
SN  - 9780750635943
PY  - 1999///
PB  - Routledge
KW  - MARKETING
KW  - MANAGEMENT
KW  - PUBLIC SECTOR
N1  - Monograph
ER  -