Greener marketing : a responsible approach to business [E-Book]
Publisher: London : Routledge, 2017Description: 1 online resource (403 pages)Content type:- text
- computer
- online resource
- 9781351283502 (ePub ebook) :
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Previously issued in print: London: Greenleaf Publishing, 1992.
Includes bibliographical references and index.
An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies.
Specialized.
Description based on online resource; title from PDF title page (viewed on February 22, 2022).
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