Public health branding : applying marketing for social change

By:

Evans, W D

Contributor(s):

Hastings, G

Publication details: Oxford Oxford University Press 2008ISBN:

0199237131
9780199237135 (pbk.)

Subject(s):

Summary: This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	CEME Library (NELFT) Shelves	W550 (Browse shelf(Opens below))	Available		T01436

This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.

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