Health communication : a media and cultural studies approach

This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication. It explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media and investigates how communities are using media to communicate about health and advocate for social change; the challenges and opportunities involved with using the media for health communication; and good practice for health promotion practitioners to create opportunities for more participatory and empowering approaches to health communication. It provides readers with detailed and practical insights into the role of media and culture in contemporary health issues, using accessible theory and case studies from around the world.