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Results of search for 'au:"McDonald, Malcolm"'
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Authors
McDonald, Malcolm
Payne, Adrian
Item types
Book
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Topics
Advertising
Customer service
Distribution
Market forecasting
Marketing
Pricing
Sales
Service industries
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Newham Library (Barts Health)
South London and Maudsley Trust Library
Languages
English
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Marketing plans : how to prepare them, how to use them
by
McDonald, Malcolm
Edition:
6th ed.
Publication details:
Oxford :
Butterworth-Heinemann,
2009
Availability:
Items available for loan:
Newham Library (Barts Health)
(1)
Call number:
W 546 MCD
.
South London and Maudsley Trust Library
(1)
Call number:
HF 800 MCD
.
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Marketing plans for service businesses : a complete guide /
Malcolm McDonald and Adrian Payne
by
McDonald, Malcolm
Payne, Adrian
Edition:
2nd ed.
Publication details:
Oxford :
Butterworth-Heinemann,
2006
Availability:
Items available for loan:
South London and Maudsley Trust Library
(1)
Call number:
HF 800 MCD
.
Place reservation
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(remove)
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