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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne by
Edition: 2nd ed.
Publication details: Oxford : Butterworth-Heinemann, 2006
Availability: Items available for loan: South London and Maudsley Trust Library (1)Call number: HF 800 MCD.

The essence of services marketing by
Publication details: New York Prentice Hall International 1993
Availability: Not available: Sally Howell Library (Epsom): Lost (1).

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