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Responsive healthcare : Marketing for a public service

By: Series: Health Services ManagementPublication details: Buckingham : Open University Press, 2002Description: 256p., 222 x 152mm, References, index, paperbackISBN:
  • 0335199666
Subject(s): DDC classification:
  • 658.83
NLM classification:
  • HF 800.
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Holdings
Item type Home library Class number Status Date due Barcode
Book Croydon Health Services Library Shelves HF 5415 (Browse shelf(Opens below)) Available CR0000009417
Book Stenhouse Library Shelves WX 85 (Browse shelf(Opens below)) Available P06231

Comprehensive coverage of all main aspects of marketing is featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning.

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