| 000 | 00993cam a2200205 4500 | ||
|---|---|---|---|
| 008 | 070608n2010 000 0 eng u | ||
| 020 | _a1412916348 | ||
| 020 | _a141291633X | ||
| 035 | _a(Sirsi) a42192 | ||
| 060 | _aHF 800. | ||
| 100 | 1 | _aAndreasen, A.R | |
| 245 | 1 |
_aSocial marketing in the 21st century / _cAlan R. Andreasen |
|
| 300 | _a264p | ||
| 340 | _aBook | ||
| 520 | _aEmphasizes broad social change: reposition social marketing as an approach to social change that reaches both upstreat and downstream. Reviews social marketing concepts and tools: different strands of scholarship are used including the evolution of social problems, the science of framing, the process of social change, and social marketing history. Presents frameworks for influencing behavior. Three simple frameworks are provided "stages of change" the "BCOS model", and "competitiion" | ||
| 650 | 2 |
_aSocial marketing _913566 |
|
| 650 | 2 | _aBehaviour change | |
| 650 | 2 | _aSocial change | |
| 942 | _n0 | ||
| 999 |
_c10341 _d10341 |
||