000			01390cam a2200193 4500
001			023029832X
008			150313t2015 xxu||||| |||| 00| 0 eng d
020			_a023029832X
020			_a9780230298323
100			_aLewis, B [1960-]
245		0	_aHealth communication : a media and cultural studies approach
260			_aBasingstoke _bPalgrave Macmillan _c[2015]
520			_aThis book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication. It explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media and investigates how communities are using media to communicate about health and advocate for social change; the challenges and opportunities involved with using the media for health communication; and good practice for health promotion practitioners to create opportunities for more participatory and empowering approaches to health communication. It provides readers with detailed and practical insights into the role of media and culture in contemporary health issues, using accessible theory and case studies from around the world.
690			_aCommunication
690			_aPublic Health
700			_aLewis, J [1964-]
999			_c56035 _d56035
942	0	0	_01