| 000 | 01038cam a2200229 4500 | ||
|---|---|---|---|
| 001 | 0805860258 | ||
| 008 | 130611t2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0805860258 | ||
| 020 | _a9780805860252 | ||
| 100 | _aJordan, A B | ||
| 245 | 0 | _aMedia messages and public health : a decisions approach to content analysis | |
| 260 |
_aNew York; London _bRoutledge _c2009 |
||
| 490 | _aCommunication series | ||
| 520 | _aThis book provides an introduction to using content analysis to study messages and behaviours related to public health. Topics include: defining and measuring key content variables, sampling and content analysis, reliability, research ethics. The challenges faced by content analysis researchers are illustrated through a range of case studies that exemplify how to link research and practice. | ||
| 690 | _aMedical Training | ||
| 690 | _aCommunication | ||
| 690 | _aTechnological innovations | ||
| 690 | _aHealth Education | ||
| 690 |
_aHealth Behaviour _917114 |
||
| 690 | _aHealth Promotion | ||
| 999 |
_c56046 _d56046 |
||