Social marketing in the 21st century / Alan R. Andreasen

By:

Andreasen, A.R

Description: 264pISBN:

1412916348
141291633X

Subject(s):

NLM classification:

HF 800.

Summary: Emphasizes broad social change: reposition social marketing as an approach to social change that reaches both upstreat and downstream. Reviews social marketing concepts and tools: different strands of scholarship are used including the evolution of social problems, the science of framing, the process of social change, and social marketing history. Presents frameworks for influencing behavior. Three simple frameworks are provided "stages of change" the "BCOS model", and "competitiion"

Holdings
Item type	Home library	Class number	Copy number	Status	Date due	Barcode
Book	South London and Maudsley Trust Library Shelves	HF 800 AND (Browse shelf(Opens below))	1	Available		R16201A0069

Emphasizes broad social change: reposition social marketing as an approach to social change that reaches both upstreat and downstream. Reviews social marketing concepts and tools: different strands of scholarship are used including the evolution of social problems, the science of framing, the process of social change, and social marketing history. Presents frameworks for influencing behavior. Three simple frameworks are provided "stages of change" the "BCOS model", and "competitiion"

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